Beauty Care for Men: From Taboo to Trend

Beauty Care for Men: From Taboo to Trend

Nov 02, 2023

A decade ago, only about 30% of men used any beauty care products. However, times have changed, and recent research data indicates that this number has risen to 65%. Beauty care for men has become a significant part of the industry, valued at 122 billion US dollars globally in 2022. In this article, we will explore how men's beauty care has changed over time and what trends are currently shaping it.

History and Changing Attitudes:

At the beginning of the 20th century, men's beauty care was limited to basic hygiene products and possibly one or two skincare products. However, in the last two decades, men's attitudes towards beauty care have significantly changed, and the market offering has increased by 50%. Social norms have become more flexible, and it has become more acceptable for men to take care of their skin, hair, and overall appearance.

Product Diversification and Innovations:

Beauty care industry companies have recognized men's interest in beauty care products, and the market has experienced a rapid product diversification of nearly 70% in the last five years. Now, men can choose from various skincare lines, hair care products, fragrances, and even decorative cosmetics. Innovations have allowed the creation of products specifically tailored to the needs of men's skin and hair.

Social Pressure and Media Influence:

Social media and celebrity culture have played a significant role in the increase in popularity of men's beauty care. Studies show that 80% of men who follow celebrities on social media have tried or regularly use beauty care products. Celebrities and influencers openly talk about their beauty care rituals, which has helped bring about a positive change in societal attitudes. However, this has also created some pressure on men to take care of their appearance, and 45% of surveyed men admitted feeling pressured to improve their appearance.

Future Perspectives:

Beauty care industry experts predict that by 2025, the men's beauty care market could reach 166 billion US dollars, and men's interest in beauty care products and procedures will continue to grow. Product innovations, personalized offerings, and changes in societal attitudes will contribute to the development of this sector. Men's beauty care is no longer a taboo but a trend that continues to gain popularity and recognition.

The development of the men's beauty care sector has proven that beauty care is universal and necessary for everyone, regardless of gender. More and more men are discovering the benefits of beauty care products and procedures, positively affecting their self-esteem and overall well-being. Beauty care for men is here to stay, and its future looks bright and innovative, promising even more growth and development opportunities.

To assist men in finding the right products for their needs, we have created a list of some of the best CHI MAN products on the market:

These products are just a few of those available in the men's grooming market, but they are a great starting point for those looking to enhance their appearance. It is important to find products that match your hair type and style, and to experiment until you find what works best for you. Men's grooming is here to stay, and now is a great time to start taking care of yourself from the outside.


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